Finishing Options for Packaging
Hot foil stamping · Blind embossing · Screen printing · Dispersion varnishing · Film lamination · UV varnishing · Scented varnish
What are the benefits of packaging finishing?
Behind every product package and gift box lies a message from the company. To emphasize value, many companies rely on brand recognition—and that’s exactly what a finishing touch achieves. Benefits: highlights quality, emphasizes value, attracts attention, and customers appreciate the effort.
Hot foil stamping
A true classic. The coating is applied to the packaging using pressure and heat. Unlike other techniques, this method can produce both visual and tactile effects—but only when pressure and heat are applied simultaneously.
People often aim for a shiny effect—silver and gold are extremely popular. Prerequisite: The substrate must be heat-resistant.
Blind embossing
The oldest and most traditional finishing technique. It primarily involves the use of pressure. Pressure alone creates three-dimensional textures that give the packaging a unique feel. No colors are used—it’s colorless, yet very elegant.
Screen printing
In screen printing, ink is applied to a fine-mesh screen and transferred to the object to be printed. Areas that are not to be printed are covered by a stencil. Suitable for square and round objects, wood, or cardboard. It is also possible to customize a gift box after the fact.
Wide range of colors: solid colors, 4-color process, and special colors such as gold or Pantone.
Dispersion Coating
The most commonly used method. The coating is applied directly to the printing surface in the offset press after the ink is applied. A major advantage is the fast drying process. Printed packaging is better protected against scratches, yellowing, and abrasion.
Film Lamination (Cellophane Lamination)
A thin film is applied to the packaging. Advantages: better protection against handling and abrasion, greater resistance to impact, improved fold strength, and a longer service life. Available in matte (pleasant to the touch) or glossy (better color rendering).
UV Coating
Various types of coatings are cured using UV light. It is more complex than emulsion varnish, but allows for thicker coats, which provide stability. Textures can be incorporated (e.g., a leather-like or citrus-like feel). UV varnish can also be applied selectively.
Scented varnish
A special type of finish that appeals to multiple senses. When rubbed, a varnish containing microencapsulated oils releases a scent (e.g., strawberry, cinnamon, fir, orange). This creates brand recognition and an emotional connection.
Tips for Successful Packaging
Here are the most important criteria:
- clear layout
- Attention to detail
- Conspicuousness
- appropriate for the occasion
- Customization
- easy to open
- Package inserts
Advice from Our Packaging Experts
We’ll help you find the right finishing option for your packaging—with no obligation and at no cost.